Every year, the Burning Man community creates and destroys a temporary city in the Black Rock Desert of Nevada (Shamsian, 2017), that is to say, a seven-day gathering in the desert of more than 70,000 people that includes spontaneous musical performances, art installations and lots of partying (Warren, 2019). However, according to Encyclopaedia Britannica (2019), its story begins in 1986 on a small beach in San Francisco where two members of the San Francisco arts community burned a two-metre-tall wooden effigy of a man in celebration of the summer solstice — a fact that later determined the name of the today’s so-called festival.